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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email Marketing can be used in a lot of ways to achieve a variety of marketing needs. From providing general information to distributing and notifying your customers of relevant updates like special offers and promotions