What is content marketing?

Have you ever wondered what content marketing is? how it works and how you can use it to boost the traffic and sales to your website? im not talking about the general lay man understanding but an inightful and indepth understandig of how to actually use content to market your product or services. well, if you are intered like i’m, stay with me to the end of this blog because im going to be talking about what content marketing is, its benefits to your buiness and simple tips you can start implementing today that will enable you get traffic through content pubocation and maybe convert the traffic into customers.

The internet was created for just one purposes – to aid and ease the distribution, publication and finding of information (content). The World Wide Web is nothing but data, information and content flying from one place to another. From marketing respective, this information can be used to serve different purposes. From general information to promotion, legal, comedy and research paper. The key note here is here is that… The internet helps us find and discover information that is relevant to us and that which also satisfies our needs, wants and desires.

Content marketing is a type of marketing strategy that involves the creation and the distribution of valuable, engaging and relevant content to your targeted audience with the purpose of creating brand awareness or to make your customers take action(i.e buying decision) on your product or service.

it is generally believed that content is king. This phrase simple implies that unique, high-quality, interesting and relevant content contributes significantly to the success of companies on the Internet (textbroker.com). 

There are several ways you and your businesses can can use content to reach out to your customer or audience. But first, let us talk about the types of contents you can create for your business.

in my previus blog post on what is digital marketing i mentioned that marketing is an act of delivering useful and valuable content to some specifically selected group of people with the purpose of making tham take an action i.e buying decision or optin for a subsciption.

it is highly important for me mention that the importance and benefits that your business can derive from publishing marketing oriented content (in the right way) cannot be over emphasized.

TYPES OF CONTENT MARKETING

The objective of creating a content for marketing purpose can range from providing exposure about your product or service to getting your customers or audience informed about general product information. It can also include offers, promotions, tips, cheat sheet and how tos (how to do something) or even DYI kind of content.

1. Blog posts – As more and more businesses continue to discover the importance of taking their business to the internet, so is their a tremendous increase in the use of content and distribution through blog posts. A marketing oriented blog post is basically a content that lives on a website and primarily serves the purpose of creating exposure, informing and potentially making audience take an action on a product or service. According to envisage data , about 4.4 million blog post is published everyday and WordPress accounts for about 70% of all these blog posts.

WordPress is a web content management system that is powering millions of websites across the world. WordPress has made blogging easy for publishers and content creators atlarge.

2. Video publication – Marketing and digital marketing generally is all about grabbing attention of potential customers. The ability of businesses to grab this attention is increasingly becoming insanely competitive and this is so because it is generally believed that the attention span of the 21st century internet users is as short as that of a gold fish i.e very short. It is because of this reason and more that is highly imperative for businesses to leverage ligh qaulity, high engaging video production for their digital marketing activities. In addition, it is a general believe that a video is worth a million words and video helps to capture the attention of the audience better.

Click here to get more tips on how to effectively use video to market your product in services in 2022 and beyond.

3. Podcast – A podcast is an episodic series of digital audio or video files that a user can download to a personal device or stream online, to listen to at a time of they choose. Though podcast isn’t a thing yet in nigeria but businesses around the world are beginning to use podcast publishing as a means to reach out to their audience. It would be wrong to claim that the main objective of podcasting is to market. Podcasting can be used for marketing no doubt but main objective is to educate, inform and create awareness. It is in the middle of all the educating, informing and creating awareness that the marketing is usually inserted.

4. Infographics – Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. An infographic is a collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand. Basically, as its name suggests info (information) and graphics (picture). It simple means a picture with more more useful information. here is an exaple of an infography by venngage that also illustrates how create good infography in 5 step

5. User generated content (UGC) – Also known as user created content. This is a type of content like video, audio, testimonials, pictures that are posted online by users and endorsed by the brand. This type of content publication is highly effective as it can help increase conversion and build trust.

other types of content that can be leverage by businesses may include webinars, slide deck, templates, ebooks, white papers and case studies.

Generally, the main objective of content marketing is to reach out to you audience and targeted customers with helpful and useful information that can help and persuade them to make a buying a decision.

if this information has been helpful in anyway, kindly like and share on your social platfroms. Thank you in advance.

If you need help with getting your content marketing stategy inplace for your business, feel free to contact our marketing agency CORRECT MARKETER NG. We are always glad to help. peace!!